Opens in a new tab
Originals Journal ● Lookbook & stories

Journal

Shoots, drops and the street behind them.

A woman and a man in oversized streetwear walk side by side along a concrete wall in daylight
Latest story ● November 11, 2026

One label, women and men

Originals makes streetwear for women and for men, under one name and one look. The women's pieces are confident and made to be seen: cropped jackets, wide trousers and strong…

Read the story →
More stories
A photographer with a film camera photographs a model in black streetwear on a city street at night
November 11, 2026

Shot on the street

We photograph our clothes where they are meant to be worn: on wet asphalt, under bridges, on rooftops…

Black, off-white and orange-red streetwear garments laid out flat on a concrete floor
November 11, 2026

Black, off-white and one loud colour

Every Originals piece starts in two colours: deep black and a warm off-white. They are the colours of…

Wear the looks

Shop now